I agree the ‘Teasers’ are designed to fit with the selection, but I think the interesting part is that it seems in so doing they have stumbled upon a potentially profitable new chocolate to sell independently, since the cost-per-gram would appear to be less than the inferred deliciousness.

I would think that the ‘Teaser is so designed so that it fit within the Celebrations selection, in terms of size and density, rather than there being any kind of shortcut involved in its manufacturing.

Good point about the manufacturing difficulty of Maltesers (which I only now realise I have been misspelling all this time, I shall make corrections) – that seems very likely to be the reason for their relatively high cost-per-gram, and is a fascinating puzzle in its own right.

I agree with the Teasers analysis. They are different, and I prefer the Teasers variety to the Maltesers variety. I wonder if the spherical nature is the key to the expense? Teasers can easily be made with a conventional mould. I’m not sure how you’d make a Malteser shape easily in a manufacturing process. Wikipedia states “The exact manufacturing process is a trade secret.”

That said, there could well be such an effect for the Galaxy Truffle and the Malteasers ‘teasers’, since they don’t seem to be available in any other form. But I think the results for the other chocolates are fairly clear.

It’s because they’re rare that they’re more desirable, and thus percieved as more delicious. People would probably rate Oysters as more desirable than pizza, but thats only because they associate oysters with a rare and gourmet treat, and pizzas with run-of-the-mill. If pizza was really rare and oysters common I contend the deliciousness scale would be different!

So I believe that if milky way and mars were less numerous in the tin they would be more desirable!